Tuesday, January 16
Tech Talk: Hyper-Personalized Conversations – The Key to a Wider Marketing Funnel. On average, 49% of companies are using automated marketing. Best-in-Class companies are 67% more likely to use it and there are nearly 11 times more B2B companies using marketing automation than in 2011. Join us as we explore the new buyers’ journey and how you can personalize communications and use marketing automation to widen your Marketing Funnel. Our presenter will be Cheryl Wasilewski of JCW Marketing and Communications. Register online at brightoncoc.org if you plan to attend. Feel free to bring a lunch!