Tuesday, March 6
Livingston Center for Leadership Training: Making and Keeping the Promise that Guarantees Brand Success. “Business as Usual” is not an option as organizations look for strategic changes that will ensure not just survival but success. Fundamental behavioral changes are occurring and will continue to evolve rapidly. Shifts in business priorities, consumer behavior, technology, philanthropic attitudes and social mood are impacting your customers’ perceptions of your organization’s “relevance” to their needs. It is time to develop/implement a transformation strategy to ensure your own success.
This informative half-day learning symposium will be presented by Duane Knapp, a brand scientist who has worked with Lake Trust Credit Union on developing their brand promise which resulted in significant transformational change as an organization. Duane is a worldwide brand expert, author and chairman/founder of BrandStrategy, Inc. He has personally advised over 400 brands in 17 countries worldwide. As a senior corporate marketing officer, he was instrumental in developing and building many iconic brands in thousands of locations including Hampton Inn, Embassy Suites, Residence Inn, Homewood Suites, Holiday Inn, Cinnabon World Famous Cinnamon Rolls and Skymall travel catalog. Duane is also the author of several books including Global Destination BrandScience, The BrandPromise and The BrandMindset. His BrandPromise philosophy has been highly acclaimed and has been highly acclaimed and he has been published, quoted or featured in hundreds of books, magazines and newspapers. Duane has extensive boardroom expertise as a member of many boards including NYSE firms and universities. If you have enjoyed a Darigold product, Sunkist citrus, Essentia water, Hall wine or Ketel One cocktail, been a guest at a Westin Hotel, visited Vancouver or Victoria, British Columbia, Sonoma Valley, Santa Monica, Palm Springs or Estes Park, shopped at Bloomingdales, used a Targus computer accessory, or cruised on Seabourn, you’ve experienced the power of his “Promise” philosophy. Hear from the team at Lake Trust how Duane helped them create their own brand which inspired their service model, core values and cultural drivers (core competencies) that help them “Live the Lake Trust Way”. You will learn how to incorporate his philosophy in developing your branding and culture. This symposium will focus on understanding the science of transformation, creating a “customer benefit” mindset throughout your organization, developing a perception of “value leadership” and achieving a preference for your products and services through your BrandPromise Commitment. This symposium is perfect for any type of company, non-profit, philanthropic, community or government organizations. Participants will include a variety of business owners, presidents, chief executive officers, healthcare professionals, retailers, foundation executives, marketing and brand executives, entrepreneurs and community leaders. Each participant will receive The BrandPromise book published by McGraw-Hill. The event is limited to only 50 attendees.
This workshop is part of the Livingston Center for Leadership Training, made possible through a partnership with Lake Trust Credit Union. Please register online at brightoncoc.org no later than February 28.
Time: 12:00 – 5:00 p.m. (12:00 – 1:00 Lunch)
1:00 – 4:00 p.m. Learning Symposium; 4:00 – 5:00 Networking including appetizers
Location: Lake Trust Credit Union, 4605 S. Old US Highway 23, Brighton 48114
Cost: $200 per person