Thursday, September 21
Should You Invest in Advertising? Small business owners typically have a limited marketing/advertising budget. With multiple options as to how to advertise your company, it can be difficult to choose the best option. Roger and Paige Colosimo will share their expertise with you as owners of a marketing and advertising company. This father and daughter duo will go over the basics of why people don’t advertise, how to create a budget and setting up a marketing schedule. They will also review the pros/cons of multiple print and web advertising options such as publication advertising, Every Door Direct Mail (EDDM), Facebook and web presence. The Colosimos will share tips on what to ask vendors when advertising to ensure you are investing your money wisely, including case studies as proof of success. Feel free to bring your lunch to this informative workshop! Register online at brightoncoc.org.
Time: 12:00 – 1:00 p.m.
Location: GBACOC, 218 E. Grand River Avenue, Brighton 48116